Diesel Underwear Revolution – “Hero Fit” Collection

by Poison Paradise • Jul 23, 2015 • Fashion, Featured, Male Models, Shirtless, Underwear • Comments (6,506) • 23999

Diesel‘s latest advertising campaign features popular male models sporting the brand’s new Hero Fit underwear while taking sexy selfies.

Social media users are encouraged to post their own selfies wearing underwear from the line using the hashtag #DieselHero. Move over, #MyCalvins!

Diesel presents the Hero Fit, a revolution in men’s underwear. Contemporary and comfortable, Diesel’s newest fit is shaped with a focus on fabric, form and function. Breathable, natural cotton fiber, soft and comfortable on the skin, is cut into body defining fits that skim and flatter the torso. This new contour defining construction shapes and enhances at the front and lifts and defines at the back.

– Diesel.com

We wanted to do something sexy and raw. The Hero Fit campaign takes the brand’s message to social media in a cool and unique way.

– Nicola Formichetti, artistic director of Diesel

A video posted by Diesel (@diesel) on Jul 23, 2015 at 5:32am PDT

A video posted by Diesel (@diesel) on Jul 9, 2015 at 6:02am PDT

Shop for Hero Fit and see other collections at Diesel.com

Photographer: Matthias Vriens-McGrath
Models: Maximillian Silberman, Christian Hogue, Deangelo, Tyler Maher, Spencer Zender
Label: Diesel
Artistic Director: Nicola Formichetti