Who doesn’t love a new Shawn Mendes campaign? That’s rhetorical. Of course we all do.
In his biggest partnership since Calvin Klein, the Canadian songbird has partnered with Tommy Hilfiger with “Classics Reborn.” Shot by Craig McDean, the campaign is all about style and sustainability.
“I’ve always been inspired by Tommy and the iconic brand he built, and I’m excited to share our journey together with my fans. Everyone has a role to play in creating a more sustainable future and I’m inspired to see what we can achieve.”
As part of the “Play It Forward” collaboration, Mendes — who wore a Tommy Hilfiger suit to the Met Gala earlier this month — will serve as an ambassador for the brand by appearing in campaigns and co-designing his own Tommy Hilfiger capsule. The clothing brand, meantime, will support Mendes’ upcoming Wonderworld tour by designing custom, sustainably made outfits for the singer to wear on stage.
“Shawn’s not only a multitalented musician — he also represents a new generation of Future Makers who understand the need for action. By joining forces with Shawn to learn, share and innovate, we can build upon what we’ve already achieved and take our sustainability journey to the next level.”
-Tommy Hilfiger Press Release