Diesel‘s latest advertising campaign features popular male models sporting the brand’s new Hero Fit underwear while taking sexy selfies.
Social media users are encouraged to post their own selfies wearing underwear from the line using the hashtag #DieselHero. Move over, #MyCalvins!
Diesel presents the Hero Fit, a revolution in men’s underwear. Contemporary and comfortable, Diesel’s newest fit is shaped with a focus on fabric, form and function. Breathable, natural cotton fiber, soft and comfortable on the skin, is cut into body defining fits that skim and flatter the torso. This new contour defining construction shapes and enhances at the front and lifts and defines at the back.
We wanted to do something sexy and raw. The Hero Fit campaign takes the brand’s message to social media in a cool and unique way.
– Nicola Formichetti, artistic director of Diesel
Shop for Hero Fit and see other collections at Diesel.com
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