From the production, to the lyrics, to the album art, Fifth Harmony seems to be headed in a new, focused direction. A little reinvention doesn’t hurt once in a while — and this sleek, sexy, mature look and sound definitely lends to them very well.
Let’s talk about the song:
Stomping beats and finger snaps. Name-checking. Blaring horns. Edgy and urban. Spoken word. LOTS of HARMONY. (Only fitting, right?)
Instantly iconic lyrics “I want a Kanye-ye not a Ray-J” “I aint thirsty for no bae” — You can’t go wrong with Ray-J shade.
Idolater weighs in:
Has Fifth Harmony grown up? Not quite – despite themselves, the group’s girlish charm shine at the hook (“Michelle Obama / Purse so heavy, making Oprah dollars”). And that’s okay. As Fifth Harmony smirk at thirsty males, while producer Wallpaper. cues the bombast of Jason Derulo‘s “Talk Dirty” and off-kilter snaps and locker-door snaps of the Neptunes, “Bo$$” proves to be a working girl anthem in the tradition of “Bills, Bills, Bills,” Kelis‘ “Bossy” and TLC‘s “No Scrubs,” though for an age of filming #NaeNae Vines at the White House.
Only complaint here is that the song is pretty short, at 2 minutes and 51 seconds. Maybe they are leaving room for a rap feature?
Now let’s talk about the album art:
In the past their style has been a little Forever 21
A group quinceanera sponsored by Claire’s Accessories
An Instagram picture that might look like this:
But the new and improved Fifth Harmony’s style shoots right past The Pussycat Dolls brand of Juicy Couture meets bondage, and lands them in a more sophisticated territory — not unlike Danity Kane. Strong, empowered women — with a fresh, girlish charm. The new era has begun.
“BO$$” was released on July 7
iTunes
about the author: Poison Paradise
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17 Responses to Fifth Harmony is Back and Bangin’ With Their New Single “BO$$”
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“A group quinceanera sponsored by Claire’s Accessories”
Lol dying.
LOL… the shade, but its true.. the clothes were a mess before. I like the song a lot btw. Glad Normani is front and center.
Me too! And not just because it’s symmetrical that way. It’s nice that a talented POC is front and center and not taking a back seat to anyone. I really love the ethnic variety of this group. They are all so unique and offer their own strengths. Not a basis bitch in the bunch.
Yep pretty much what you said.. also currently.. there is no “Beyonce” of the group. Hopefully it stays that way.
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