Bad Bunny is no stranger to making waves, and his latest collaboration with Calvin Klein is no exception. The Puerto Rican superstar has officially joined the ranks of legends like Justin Bieber, and Jeremy Allen White, starring in Calvin Klein’s latest spring underwear campaign, and, let’s just say, the internet is already in full meltdown mode. AND IT’S ONLY BEEN AN HOUR.

Shot by the legendary Mario Sorrenti, the campaign, which dropped today, is pure Bad Bunny magic. The Grammy-winning artist dances, strips down and owns his Calvin Klein boxer-briefs like no one else can. With his track “EoO” playing in the background, Bunny’s got that effortless confidence that we all know and love. But don’t just take our word for it—watch the video and try to keep your eyes off him. Go ahead, we’ll wait.

“Do you have your Calvin’s on?” he casually asks as he zips up his jeans. Like, as if we weren’t already questioning everything at that point. Classic Bad Bunny.

But let’s talk about the work that went into this. Bad Bunny didn’t just roll out of bed and hop into the campaign (no pun intended). Ahead of the shoot, the reggaeton icon put in some serious work to get in top shape. “I had a whole routine focused on my physique and getting into the best shape for this campaign,” he told GQ. The man was eating clean and training hard, and it shows… if you’re into that kind of thing.

This campaign wasn’t just about flexing his abs and showing us what’s underneath. Bad Bunny also brought his signature authenticity to the table. He’s always been about staying true to his roots, and this shoot is no exception. Filmed in his home turf of Puerto Rico, the campaign wasn’t just a gig – it was an opportunity for him to inject a little culture into the Calvin Klein legacy. And he did it through music. “The easiest and most impactful way for me to put my signature on any project is always through music,” he said. His track “EoO” from his new album Debí Tirar Más Fotos serves as the perfect soundtrack for the video, adding that personal touch while keeping things very Bad Bunny.

This shoot comes at a time when the Puerto Rican superstar is absolutely unstoppable. With his new album taking over and a massive residency coming up at the Coliseo de Puerto Rico later this year, it’s clear that 2025 is shaping up to be his year. But let’s not forget how he’s been raising the bar in the fashion world, too. Just before this campaign dropped, Bad Bunny sat front row at the Calvin Klein Collection show at New York Fashion Week – so he’s been vibing with the brand for a while now.

And about that physique we’re screaming over? The man’s still got a residency to prep for. With 30 shows lined up at the Coliseo de Puerto Rico starting this July, Bad Bunny’s got a lot going on. But clearly, nothing comes between him and his Calvins. “I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign,” he said in the release.

Photographer Mario Sorrenti, a legend in his own right, has captured some seriously hot shots here. From the candid, intimate energy of the shoot to those cheeky close-ups, Sorrenti’s lens is doing what it does best – showing us a side of Bad Bunny we never knew we needed, but now can’t look away from. Okay, that’s cap. We knew we needed it.

So, what’s next for Bad Bunny? We don’t know. But he’s got the world’s attention. His collaboration with Calvin Klein is just another reminder that he’s not just a musician. He’s a global force.